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For a lot of corporate history, design was just a utility. We used to only hire designers to make our stuff look more professional, to be sure the brand was consistent, or to communicate a creative idea. Now, we hire designers because there are difficult problems that must be solved in order for our products to be successful in the marketplace. Designers today are at the center of the product development cycle in a way that previously was not thought to be necessary. More people in the organization than ever before see the value in designing a great user experience.
A coast-to-coast yet short manual for designers and stakeholders to provide feedback, receive it and make sense of it…
It seemed like everyone needed a graphic or web designer, and so I did what I could to pay my way through college doing something I loved. One year, I worked part-time doing web design for a small record label. In my senior year, I was working full time at an electronic payment services company as the “Marketing Coordinator,” although most of my time was spent designing print ads and the company website. By the time I graduated, I had a decent portfolio of design work and was ready to take on the world. Anticipating the questions clients may ask and preparing answers to address their queries will help you explore your decisions further and articulate them better.
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I failed to understand what she needed or to address her concerns. In that moment, I realized that my ability to talk to other people about design went far beyond my own ambitions. I had to take into consideration the needs of my audience. And if I couldn’t communicate that, I was bound to be wrong again. For me to be successful as a designer, I had to figure out how to communicate to my clients what my designs did.
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It was the democratization of design tools coupled with a free platform for sharing ideas. Almost overnight, the web designer had been transformed into a cacophony of acronyms that almost all boil down to creating the user experience. HISTORICALLY, DESIGNERS HAVE BEEN relegated to the business of making pretty pictures.
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We didn’t need effective design, we needed documentation and training. If we can help users understand the system, then they will know how to use it. Our dynamic company starts each day with positivity and optimism and ends each day with the satisfaction that we are building quality products that not only we are proud of but our clients are also. Historic vegetation for the San Gabriel River was described in a joint project with the Southern California Coastal Water Research Project, CSUN, and the USC Center for Sustainable Cities.
The shortcoming of the critique in business is that it doesn’t always help us address the needs of the business with our design solutions. Even in schools that bring in volunteer “clients” or design imaginary products, the problems being solved have no real long-term effect. But, when the user experience of a company’s product is in question, millions of dollars in revenue could be on the line.
Tom Greever on articulating design decisions – O'Reilly - O'Reilly Media
Tom Greever on articulating design decisions – O'Reilly.
Posted: Thu, 29 Sep 2016 07:00:00 GMT [source]
Design Feedback: How to give great design feedback, and how to receive it
Like social media, our devices are intensely personal and are becoming more intimate. Our interface with the world is no longer the machine at arm’s length. It’s the touchable glossy display that we always have with us. Always on, always connected, always shaping the way we see our world. As a result, universal understanding of the importance of UX has grown, too. Every software update introduces new ideas and elicits strong opinions from every user.
Digital Experiences Are Real Life
However, relying solely on your intuition or personal preferences is not enough. To reinforce your claims, you should also draw on research, user testing, and other data-driven insights that support your decisions. By demonstrating confidence in your design choices and backing them up with evidence, you can establish a compelling case for your ideas and inspire confidence in your clients.
Chapter 10: Dealing with Changes
The report for this project can be downloaded here (appendices). The coverage of historic wetland types has been added to the planning tools. If you don’t have enough time for entire book, you can read the ‘Key Thoughts’ I’ve crafted above, and entirely omit this one. Depending on the business, the website may have been born in the IT department. The engineering-types helped to build, support, and maintain it. Originally, the website was just a thing, but now the website has become the thing.
It’s not necessarily about being original, but about being the best—and design is usually the great differentiator. So, even though it’s valuable and necessary for teams to push one another on their work, it’s not what will ultimately make a difference in the final decision for our project. It’s just family chatter, an internal conversation for an in-group of designer-types.
We support our decisions with data and insights from competitive landscapes, user personas, user journey maps, industry best practices, and research insights. For all the key decisions, we document and explain how it impacts the user experience and makes users’ journey easier. Confidence in your design decisions is key to building trust and credibility with clients. When communicating your design choices, it is important to articulate their reasoning and explain why you believe they are the best solution.
Most of us transitioned into user experience design, or as is more commonly known, UX, from other areas. But now that UX is everywhere, we are thrust into the limelight of product development with our own ideas forming a critical piece of the puzzle. We’re not used to having to explain ourselves to other people, especially nondesigners. Clear communication of design decisions is key to building trust with clients and ensuring team alignment toward a common goal. Here are some practical tips to effectively communicate design decisions and gain client buy-in.
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